Voice of San Diego Demographic Analysis

The Rose Institute analyzed demographic changes in the city of San Diego and San Diego County from 1970 to 2010. Using California voter registration data as well as U.S. census data, the Institute was able to map the political impact of San Diego population shifts at the tract, neighborhood, and city council district levels. The maps themselves are highly interactive and allow the viewer to extract information easily about any demographic group, at any geographic level, with one simple click. The findings are set to be published by the Voice of San Diego, a San Diego-based online newspaper.


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